It is easy to talk about great ideas as if they were light-bulb moments, sudden epiphanies where everything comes together at once…but that’s rarely how it works.
Hunches or ideas emerge within the realm of possibilities at any given stage and innovation gradually develop over time. They do not come from random lightbulbs moments, flashes, or epiphanies
The argument of this book is that a series of shared properties and patterns recur again and again in unusually fertile environments … The more we embrace these patterns — in our private work habits and hobbies, in our office environments, in the design of new software tools — the better we will be at tapping our extraordinary capacity for innovative thinking.
