In his first best seller book on innovation, The Innovator’s Dilemma, Clayton Christensen reveals how many industry leaders, by focusing on pleasing their most profitable customers, actually pave the way for their own company’s demise, by ignoring disruptive technologies.
In The Innovator’s Solution, Clayton M. Christensen explains that innovation is not as unpredictable as most managers have come to believe. Although the process of innovations may seem random, if business leaders understand and properly manage the variables that influence the process, they can learn to create truly disruptive growth. The Innovator’s Solution identifies the processes that create successful innovations and teaches how to tailor effective strategies to the changing circumstances.
My Favorite 12 Quotes From The Innovator’s Solution
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“Cost reductions meant survival, but not profitability,”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“Necessity remains the mother of invention.”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“Disruptive innovations, in contrast, don’t attempt to bring better products to established customers in existing markets. Rather, they disrupt and redefine that trajectory by introducing products and services that are not as good as currently available products. But disruptive technologies offer other benefits—typically, they are simpler, more convenient, and less expensive products that appeal to new or less-demanding customers.”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“Competitiveness is far more about doing what customers value than doing what you think you’re good at.”
Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“Focus is scary—until you realize that it only means turning your back on markets you could never have anyway. Sharp focus on jobs that customers are trying to get done holds the promise of greatly improving the odds of success in new-product development.”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“Research suggests that in over 90 percent of all successful new businesses, historically, the strategy that the founders had deliberately decided to pursue was not the strategy that ultimately led to the business’s success.”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“To succeed predictably, disruptors must be good theorists. As they shape their growth business to be disruptive, they must align every critical process and decision to fit the disruptive circumstance.”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“Study after study, however, concludes that about 90 percent of all publicly traded companies have proved themselves unable to sustain for more than a few years a growth trajectory that creates above-average shareholder returns.”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“You need to define an opportunity that is disruptive relative to all the established players in the targeted market, or you should not invest in the idea.”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“When people encounter a significant threat, a response called “threat rigidity” sets in. The instinct of threat rigidity is to cease being flexible and to become “command and control” oriented—to focus everything on countering the threat in order to survive.”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
“Probably the most daunting challenge in delivering growth is that if you fail once to deliver it, the odds that you ever will be able to deliver in the future are very low.”
— Clayton M. Christensen (The Innovator’s Solution: Creating and Sustaining Successful Growth)
BUY ON AMAZON: The Innovator’s Solution
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