With the new blog country heritage pages, FamilySearch wants to reach people wherever they are and provide fun, engaging experiences while they learn more about where they came from.
“It doesn’t matter where you’re at in your discovery journey to connect with your ancestors,” said Angelica Lopez, a FamilySearch marketing coordinator. “We want to make it personable and very easy and intuitive and simplified so you can create those connections in under five minutes.”
Over the past several months, FamilySearch has been working on a new blog content strategy—called the “homeland” strategy—to create a setting for people to “place themselves in the shoes of their ancestors,” Lopez said.
Part of this strategy includes creating hub pages of information with resources specific to each country, including historical background, record collections, and tips for understanding research.
Take Italy, for example. The Italian heritage page features articles on Italian emigration, Italian last names, Italian dual citizenship, and how to find and use Italian records. There is also a link to the Italy research page, which is a collection of tools such as learning courses, indexing projects, image-only records, and catalog material specific to Italy.
In addition to Italy, FamilySearch has published country pages for Brazil, Denmark, Finland, Norway, Mexico, Scotland, and Sweden—with more to come. See below links to those pages. (For more details read this Church New Article)